SalesWorks Blog

Time for the next chapter in the SalesWorks story

I’ve got some exciting news to share with you. Are you ready?

Two years ago, I took the leap to swap stable employment for the life of an entrepreneur, when I started my own business - SalesWorks. 

During my sales career, I had first-hand experiences of several challenges, and I knew they were common to most companies. The odd thing was, I rarely came across anyone who had the vision or the excitement to solve them. So I decided to set up SalesWorks and address those challenges myself. 

SalesWorks is a training and consulting firm purely focused on sales team development for B2B software and software-enabled companies. SalesWorks uses the proprietary 4S Methodology with clients to create a successful and efficient sales operation, helping organizations maximise every element necessary to achieve their sales objectives.

I’m proud of the growth SalesWorks has seen in the last two years - from launching the SalesWorks Academy to working with companies who are leaders in their fields, including:

  • SalesLoft (sales engagement)
  • Cognism (lead generation)
  • Temenos (financial software)
  • Access (ERP software)
  • Garmin (mobile)

But enough about the past. It’s time now to talk about the future.

Our Journey Continues

Today, I’m pleased to announce that SalesWorks is going to be acquired by Blarney Ventures (BV), a Boston-based investment holding company focused on business outsourcing. 

This is incredibly exciting news for three reasons. Firstly, it’s a critical milestone for SalesWorks that will fuel the business to the next stage of growth. I’m looking forward to continuing in my role as CEO, driving the company forward and increasing SalesWorks’ scale. 

Secondly, it will change the game for our customers, who will gain access to a broader range of industry-leading consulting and training services, as well as a deeper bench of highly-experienced sales and marketing professionals to support them. 

Finally, the acquisition strengthens SalesWorks’ operating capability, as we will be able to leverage BV’s team to enhance the delivery of our services and client support. I’m delighted to have such a strong leadership team alongside me; Matt Iovanni as Partner, Stephen Barone as COO, and Jonathan Medeieros as CFO.

This acquisition isn’t just a significant personal milestone for me, but one that mirrors what’s going on with the global economy as more people shift to remote work environments. Not only did SalesWorks complete this acquisition during this economic change; it was all done remotely! 

The Next Steps

Now that the acquisition is complete, we’ve got big plans ahead for SalesWorks and our clients. Soon, we will launch training in several new areas, including:

  • Demand generation
  • Marketing
  • Customer success
  • Account management
  • Sales leadership 

SalesWorks will now be co-located in Boston, Massachusetts, and London, allowing us to service clients across the globe. This will be especially impactful for companies who run sales teams in the U.K. and U.S., wishing to standardise their training and development across their teams.

In conjunction with this combination, BV is creating a new holding company, Blarney Ventures U.K. Headquartered in London, Blarney Ventures U.K. will focus on expanding the overseas footprint of BV’s existing portfolio companies: FullFunnel and Practice Alchemy

I’ve seen the phenomenal growth and success that BV has achieved in the U.S. As a partner in this new venture, I am looking forward to working with Matt and the team to launch their U.S. businesses into the U.K. market, building on their proven platform of people, process, and technology.

Exciting Times Ahead

As you can tell, I’m thrilled to announce this news. It marks the end of one chapter and the beginning of another stage of SalesWorks’ evolution as a company. I can’t wait to see what’s in store for SalesWorks next and how we help our clients reach their goals.

If you would like to to discuss your current training program to understand how to evolve or build a programmatic, formal training structure to better enable your team, then get in touch to find out how we can help.